Kane Mousah, former professional MMA fighter
No gimmicks. No guesswork.

Train likea fighter.

With expert nutrition, training and a WhatsApp coach you have access to 24/7.

A coach in your WhatsApp, 24/7
No lock-in. Cancel any time.
132KOn Instagram
103KOn TikTok
8Week block
£74.99A month
What you get

Four thingsdoing the work.

Kane built this from a fight camp and rebuilt it for people with jobs, families and a normal week. Same standard, scaled to you.

Formula AI in your WhatsApp

Light-touch support on the entry tier. On Formula Intelligence it is a daily coach: meals, training, supplement timing, reminders.

01

Your own DNA and a full blood panel

On Formula Intelligence and above. Decoded in plain English, and retested later to prove what actually moved.

02

A doctor-written protocol

Exact doses and actions from a qualified physician, built from your own results rather than an average.

03

Kane himself

A weekly one-to-one review on Elite Access, with a direct line between calls. Capacity-capped, so the roster stays small.

04
Your coach

Not an app youhave to remember.

9:41
  • ✓A coach in your WhatsApp, 24/7Not an app you have to remember to open. It is in the thread with you and answers in seconds, at 6am or 11pm.
  • ✓Send it a video of your set or a photo of your plateFilm the lift and get back the specific thing you are doing wrong. Send a picture of your dinner and get a straight answer on whether it fits your goal, without weighing a thing.
  • ✓It notices when you go quietMiss a session and it is flagged the same day. No shame, just a nudge back on track. This is the part everyone else leaves out.
  • ✓Light-touch on the entry tier, daily on Formula IntelligenceThe 8-Week Performance Programme gives you Formula AI for support. Formula Intelligence turns it into a daily coach running a protocol written for your own results.
Go deeper with Formula Intelligence Hormone and blood marker testing with a DNA analysis, so your nutrition and supplements come from your own biology rather than an average.
How it works

Getting started is simple.Finishing is the hard part.

Eight weeks, four benchmark tests, and someone watching your numbers the whole way through.

01

Start the programme

£74.99 a month gets you the eight-week block, the community and Formula AI alongside you from day one.

02

Train the block

Eight weeks of structured training and nutrition, with progress tracking and people going through it at the same time.

03

Go deeper when you are ready

Formula Intelligence adds a full DNA analysis and a full blood panel, so the guessing stops.

04

Get your protocol, then prove it

A doctor writes it from your results. Formula AI runs it with you daily, and the panel is retested so what moved is measured.

Your own data

You have been guessingabout your own body.

Everyone gets handed the same macros and the same supplement stack. On Formula Intelligence and Elite Access, yours come from your own blood work and your own DNA.

DNA analysis

How you actually respond to training, carbohydrate and caffeine, instead of finding out over a year of guesswork.

Hormone and blood markers

What your body is genuinely short of, measured rather than assumed, and tracked as it changes.

A report written for you

Read and interpreted by a doctor, then turned into what you eat, how you train and what you take.

Who is behind it

Three thingswatching your numbers.

Kane Mousah in a Formula Performance T-shirt

Kane Mousah

Founder, The Formula

Former professional fighter. He built this from a fight camp and rebuilt it for people with jobs, families and a normal week.

Photo to comeYour Performance Coach

Your Performance Coach

An AI coach, and we say so

Built on Kane's method. That is why you can message it at 11pm and get a straight answer. Anything to do with pain, health or your account goes to a human on Kane's team, every time.

Dr Nival

Dr Nival

Reads the panel

On Formula Intelligence and Elite Access, your blood and DNA results are read and interpreted by a doctor, then turned into what you eat, how you train and what you take.

Join

Three ways in.Start where you are.

Every tier is month to month after its minimum term. No lock-in, ever.

The FormulaEntry
8-Week Performance Programme
£74.99a month

No start fee. Month to month, cancel any time.

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What's included:
  • ✓A structured eight-week training and nutrition programme
  • ✓Community and accountability
  • ✓Progress tracking
  • ✓Formula AI, light-touch support
  • –No lab work or diagnostics on this tier
Start the programme
The FormulaCore
Formula Intelligence
£1,999to start

Then £199 a month. Three months minimum, then month to month.

Two ways to pay. £1,999 today, or £1,000 today and £999 in fourteen days. The same total either way.
What's included:
  • ✓Full DNA analysis, decoded in plain English
  • ✓Full blood panel, retested later to prove what moved
  • ✓A doctor-written protocol, exact doses and actions from a qualified physician
  • ✓Formula AI, your daily WhatsApp coach: meals, training, supplement timing, reminders
  • –No live calls with Kane on this tier
Start Formula Intelligence
The FormulaElite
Elite Access
£2,999to start

Then £599 a month. Three months minimum, then month to month.

The Founding Ten: £399 a month. Locked permanently for the first ten members, for as long as they stay. It does not revert.
What's included:
  • ✓Everything in Formula Intelligence
  • ✓A weekly one-to-one review with Kane
  • ✓A direct line to him between calls
  • ✓Capacity-capped, so the roster stays small
Apply for Elite Access

No lock-in, ever. Every tier is month to month once its minimum term is done.

Members

Eight weeks,done properly.

Ben K. before and after
★★★★★

“Following The Formula training system made me realise I could lose the weight I never thought I could.”

Ben K.
Jamie H. before and after
★★★★★

“Kane held me accountable every step of the way. Now I don't need him because the discipline is built.”

Jamie H.
Mustafa R. before and after
★★★★★

“Kane set the tone and the standard. I followed it and got the results.”

Mustafa R.
FAQs

Frequentlyasked questions

What will I pay today?
£74.99 for the 8-Week Performance Programme, with no start fee. Formula Intelligence starts at £1,999, and Elite Access at £2,999.
What happens after the eight weeks?
Your membership continues at the same £74.99 a month, month to month, for a new block progressed from the last one. You can stop it any time by messaging the team.
Am I locked in?
No, and that is deliberate. The 8-Week Performance Programme has no minimum term at all. Formula Intelligence and Elite Access have a three month minimum, and then they are month to month too. You can cancel any time after that.
What is the difference between the tiers?
The 8-Week Performance Programme is training, nutrition, community and Formula AI for support, with no lab work. Formula Intelligence adds your own DNA analysis, a full blood panel, a doctor-written protocol and Formula AI as a daily coach. Elite Access is all of that plus Kane personally, every week.
Is the coach a real person?
Formula AI is an AI coach built on Kane's method, and we say so plainly. That is why you can message it at 11pm and get a straight answer. Anything to do with pain, health or your account goes to a human on Kane's team, every time.
Can I split the payment on Formula Intelligence?
Yes. Either £1,999 today, or £1,000 today and £999 in fourteen days. The total is the same either way, and the monthly rate is unchanged.
What is the Founding Ten rate?
The first ten Elite Access members pay £399 a month rather than £599, and that rate is locked permanently for as long as they stay subscribed. It does not revert.
What if I am a beginner, or coming back from an injury?
Every exercise has an alternative at the same sets and reps, and every effort target scales to you. If something hurts, your coach hands you to a human rather than guessing.
What equipment do I need?
A standard gym covers all of it. A heart-rate tracker makes the conditioning days easier to pace, but it is encouraged rather than required.
The reset starts now

Get in the bestshape of your life.

Eight weeks from now you are fight ready, or you are exactly where you are today. Summer is over. Time to lock back in.