The 8-week programme that
won’t let you quit.
My full 8-week training & nutrition system — plus your own Performance Coach in your WhatsApp, built on exactly how I coach. It checks in, holds you to your word, and answers whenever you need it.
You've seen us on
A PDF can’t tell when you quit.
It can’t see you skipped Monday. It can’t talk you out of the 9pm takeaway. It never messages you on the day you’re ready to pack it in — so it ends up in your downloads, half-read.
The fix isn’t more information.
It’s someone who notices.
- Week 1 — every session done.
- Week 2 — only missed one.
- Week 3 — “catch up at the weekend.”
- Week 4 — restart Monday.
Monday never came.
This one messages first.
Not a file you forget. It’s me — coaching you in the one app you already check fifty times a day, trained on exactly how I program, feed and push my own athletes.
Checks in first
Proactive messages before you think to open it. The days you’d skip are the days it shows up.
Answers anything
Form, a swap, what to order out — ask in plain English, get a straight answer in seconds.
Knows your plan
It tracks where you are in the eight weeks and adapts to how your week actually went.
Won’t let you coast
Missed a session? It’ll know. Expect a nudge — not a lecture.
Everything you need to actually finish.
Two things are yours the moment you’re in — and stay in your corner for the full eight weeks.
Your Performance Coach, in WhatsApp
In my voice, trained on how I coach. It checks in, answers and pushes — every day, for eight full weeks. No new app, no logins. You just open WhatsApp.
- Proactive check-ins
- Instant Q&A
- Adjusts to your week
The 8-week programme
Progressive training (gym or home) and a flexible nutrition framework with targets and swaps. In your inbox the moment you’re in — yours to keep for good.
Weekly check-ins
Your coach reviews the week, banks the wins and resets your targets. Accountability that turns up — on the quiet weeks especially.
Form & nutrition Q&A
Send a form clip, ask for a meal swap, sanity-check a craving at 11pm. A straight, no-nonsense answer in seconds — any hour.
Up and running in minutes.
Join the waitlist
Register your interest in under a minute. No payment now — you’re just reserving your spot.
Get your invite
When your spot opens we’ll email you to claim your place — then your programme and WhatsApp coach unlock instantly.
Show up
Train the plan. Your coach handles the rest — check-ins, answers and the nudges that keep you honest.
Four benchmarks. Proof you can see.
We test four benchmarks in week one and re-test them in week eight — so your progress is measured from your own starting point, never guessed.
Coached by someone who’s been in the fight.
I fought professionally in Bellator — so I know the plan was never the hard part. Turning up when you don’t feel like it is. I built The Formula on that discipline, and I’ve spent years coaching real people through it. This programme points all of that at your next eight weeks.
Real people. Real change.
“The check-ins are what changed it. I’d never made it past week three — this time I finished all eight.”
“It genuinely feels like Kane’s texting me. Asked about my dodgy shoulder at 10pm and got a proper answer in seconds.”
“No app to faff with — it’s just in my WhatsApp pushing me. Worth every penny next to the PDFs I’ve binned.”
You won’t train alone.
Everyone on the programme trains to the same standard and holds the same line. A private community that keeps you honest on the days motivation won’t — because the work is easier when you’re not the only one doing it.
Same standard
One system, one bar. Everyone training to the level Kane sets — no shortcuts.
Real accountability
People who show up when you post your session — and notice when you don’t.
Same fight
Eight weeks, shared. You start together, you finish together.
One price. No surprises.
Includes your full 8-week programme + your Performance Coach for 8 weeks.
Then £79/month to keep your Performance Coach after week 8. Cancel anytime.
- Full 8-week training + nutrition programme — yours to keep
- Personal Performance Coach in WhatsApp, in Kane’s voice — 8 weeks
- Proactive weekly check-ins & accountability
- Form & nutrition Q&A, any hour
No payment to join the waitlist. When your spot opens you’ll lock in this price — then cancel anytime, no retention hoops.
Everything else you’re wondering.
Your next eight weeks start with one text.
Join the waitlist and be first in line when early access opens. The hardest part was always starting — this time, you won’t do it alone.